Chula Vista Urban Core Specific Plan and Design Guidelines

RRM Design Group prepared a Specific Plan with Design Guidelines for the urban core of Chula Vista: a once small agricultural community that is now a San Diego bedroom community reaching build out. The Specific Plan was developed using a vision-driven dialog process that included one-on-one interviews, an advisory committee, information sessions, a three-day charrette, workshops, a storefront office, website postings, and neighborhood roundtables. The Plan is designed to “urbanize” Chula Vista’s suburban downtown area; unite its General Plan with the Port of San Diego’s work on its waterfront; structure its urban land uses for densities far higher than currently exist; and to link it with San Diego transit systems and the Bay Front environment.